China Golf Show 2009 · Beijing

China Golf Show 2009 · Beijing (CGS) was ceremoniously held in the new hall of National Agricultural Exhibition Center in April 10-12, 2009. This expo was organized by China Golf Association (CGA) and Zhongzhan Golf Alliance (Beijing) Co., Ltd. and received great support from American, Australian and British PGAs, Australian Trade Commission and other international authoritative institutions.

Yang Shuan, Deputy Director of General Administration of Sport of China; Lai Keyou, Vice Chairman of CGA; Zhang Xiaoning, Vice Chairman of CGA and Director of the Small Ball Sports Management Center of General Administration of Sport of China; Wang Liwei, Deputy Director of the Small Ball Sports Management Center of General Administration of Sport of China; Re Di, Vice Chairman of CGA and Vice Chairman of the 10th NPC; Han Boping, Advisor of CGA and former Executive Vice Mayor of Beijing; Mr. Ivan Kinsella, Commercial Counsellor of Australian Embassy China and other guests were present at the opening ceremony. At the opening ceremony, the leaders of General Administration of Sport of China expressed that following the continuous and healthy development of national economy and the constant improvement of people’s life, sports and fitness have become an indispensable part of people’s daily life. Golf wins great favor in all walks of life as it is fashionable and elegant and full of athletic charm and aesthetic value. The leaders praised CGS as one of the most influential golf expos in China and even Asia and wished the success of this expo.

Active participation of brand companies and internationalization of exhibitors

According to the introduction of the official of the organizing committee, in the face of the worldwide economic crisis, the organizers wish to work together with exhibitors, turn this expo into a platform of communication between brand companies and buyers, promote the exchange and development of the industry and discuss the operation and development direction at this expo. With an exhibition area of 17,000m2, the expo has attracted over 232 exhibitors from home and abroad, including many famous supplies brands, such as: Srixon, Callaway, Titleist, Mizuno, Macgregor, Honma, Cobra, Golf Pride, Southport, Sunwik, About Golf, Golfzon, Sky golf, Winn, YAMAHA, Dunlop, About Golf, S-Yard, Par 72, Wilson and TRAX. Some domestic and foreign course machine and construction companies like Toro, Hunter, Yamaha, Segway, CT&T, Top Green, Green Man, Rain Bird, T&L, Shriro and N&H also appeared at this expo. This expo also attracted some enterprises from the United States, Britain, France, Italy, Japan, South Korea, Germany, Malaysia, Singapore, Thailand, and so on.

Colorful activities and all-out support from the PGAs of three countries

PGA Asian Golf Forum

The PGA Golf Forum held by the organizing committee of this expo together with American PGA, Australian PGA and British PGA came to a successful close at Crowne Plaza Sun Palace Beijing on April 9, 2009. At the forum, the three PGAs and Chinese golf course managers exchanged management experience and discussed market situation.

PGA Management and Teaching Seminar

The PGA teaching seminar initiated by American, Australian, British and Irish PGAs drew attention of many professionals. The lecture of “CGA Coach Training Project” given by Mr. Stuart Leong and Peter Murray from Australian PGA attracted many journalists and foreign and Chinese insiders; the lecture of “Course Management Series Seminar” given by Patrick Quernemoen, Jeff Olyniec, Ray Roessel and Shay Smart from American PGA and Stuart Leong and Peter Murray from Australian PGA attracted many course management companies and course managers as well as match organizers; in addition, the lecture of “Development of Golf” given by Mr. Dawes M.Marlat, Chief of the Educational Department of American PGA also received warm response from audience.

Brand Alliance Testing

In response to the demand of numerous club brands on market promotion, the organizing committee held CGS Brand Alliance Testing in Beijing Direct Link Golf Clubhouse on April 9. The attending brands include: YAMAHA, PING, TAYLORMADE, TITLEIST, NIKE, MIZUNO, DUNLOP, SIRSON, HONMA, MARUMAN, COBRA, MAJESTY, PRGR, ADAMSGOLF and AKIRA. Moreover, John Anselmo, the first teacher of golf master Tiger Woods delivered on-site demonstration teaching.

Live Broadcast Studio

With the help of brand companies, the organizing committee invited many well-known golf players such as: Zhang Lianwei, Liang Wencong, Li Chao, Shang Lei and Huang Yonghuan to the site and interviewed them in the live broadcast studio. This program attracted many golf lovers and was synchronously broadcast online.

In addition, the exhibition hall also arranged putting green and golf testing fairways to enable the visitors to have closer contacts with the clubs they liked.

New Image and Wonderful 2010

CGS has always been held at National Agricultural Exhibition Center for years. The organizing committee held a 2010 project presentation this time. At the meeting, it announced CGS would be officially moved to National Convention Center in 2010 in order to meet its ever-increasing demand on exhibition area and provide better and more comprehensive exhibition service for customers. Situated in the central area of the Olympic Park and close to Bird Nest, Water Cube and National Stadium, the National Convention Center served as Fencing Hall and Main Press Center during the Beijing 2008 Olympic Games. Near the venue, there are three exits of Olympic Park Station of Metrol Line 8 and more than 30 hotels. In addition to the exhibition site of above 50000m2, the venue also has a convention center of more than 100 conference rooms of different specifications and can meet diversified demand of exhibitions and exhibitors. This venue enjoys superior geographic position, convenient traffic and complete supporting facilities. It lays a good foundation for the better service to be provided by the organizing committee for exhibitors in the future.

Zhongzhan Golf Alliance (Beijing) Co., Ltd.