The Golf Show is the biggest event of the China industry in southern China. With the topic of Innovative Subject and Advanced Service, the Show attracted 82 exhibitors worldwide to exhibits in the area of 6000 square meters. Among all the exhibitors, 15% of them are from abroad.

Nowadays, the economic development of our country has stepped into an important period, the GDP increase 9.1% in 2003 and reaches the total sum of 1.167 billion Yuan. That means 1090 USD for every person. This symbolize our country's economy have enter into a new increasing phase. As to the measurement of the Chinese Scientific Academy, middle class means the families that owns the properties equivalent to 150 to 300 thousand Yuan and nowadays 49% families in China agree to this measurement., considering the fact that most of the county families get the lower income in China, we can ultimately calculate that the numbers of the medium-income class will take the proportion of 19% of that of the whole country. That means, theoretically, the numbers of consuming group and the course construction will increase 9.1% annually. In the next 10 years, the number of our country's golf course will reach 400-500. The increasing number of the golf courses and the consuming group will surely results into the increasing sales of the golf apparels and clubs.

The China Golf Show, base on the marketing request, devotes to meeting the exhibitors varied demands. As the organizer of the Show, Jinhan Exhibition Center although owns the advanced condition of processing abundant fund and professional experience in exhibition, besides it also has its own exhibition hall. But it still faces lots of difficulties when organizing the show. First is the spreading of the SARS last year, secondly, Jinhan exhibition center was challenged by lots of counterparts into the golf exhibition market, the third one is its first time to organize golf exhibition.

Further to the charge person of the organizer of the Show, there are approximately 8-11 Golf exhibitions in China this year and last year. As the promoting platform of the products and corporation image, the show gained the favorite reputation among the manufacturers. An Exhibition with no definite topic can not resolve the exhibitor's practical difficulties and satisfy exhibitors need. It will be definitely failed.

China Guangzhou International Golf Show, which was planned to be held in Nov. last year was postponed to March, this year because the break out of SARS. For golf exhibitors, March of every year is the golden period to introduce and promote the newly invented product.

The number of buyers and visitors is one of the key factors for a successful exhibition. After the postpone of the show, we found a special working group.

The China Golf Show Development Forum with the theme of Golf Sport and Tournament was held at the same time of the Golf Show. For its professional service and definite topic position, it attracted representatives from US, England, Australia, Malaysia, Japan, Korea, Hong Kong and Chinese Taipei as speakers and visitors to reversely guarantee the quality and quantity of the Golf Show.

Additionally, according to the different characters of the golf products, we create a promoting and effective platform for the exhibitors to exhibit there new product, desire varied activities to satisfy the exhibitors need.

As per the introduction of the charge person of the organizer, internationalization is the advantage of the China Guangzhou International Golf Show. The China Golf Development Forum, based on the professional service , attracted conference visitors from USA, Australia, England, Korea and Japan and the representatives from the renowned St-Andrews Golf Club, European PGA Tour and the US golf management corp. 250 people attend the Conference, most of them are from our country's golf clubs, golf associations and golf consulting companies. In order to make convenient contact between the domestic and the overseas exhibitors, we do all our best to invite the famous international golf exhibitors to take part in our show, most of which are renowned international golf brands, such as Taylormade, Adidas, Callaway, Odyssey, Gicoo, Macgregor, Toro, Pan Eagle, Primus, Henry Griffitts and so forth. The exhibition area reach to 6000 square meters.